Vice President of Brand & Marketing
Joanna Cisowska spearheads Orange Brands Management’s (OBM) global marketing strategy with an in-depth, hands-on approach. She brings 15 years of experience in PR, social media, content strategy, brand development, design and marketing communications.
After joining the team in 2004, Joanna rose quickly through the ranks overseeing marketing, public relations - and ultimately, brand management & development. Her dedication and loyalty to the company resulted in her deeply integrated understanding of the group's core brand values and mission combined with her highly strategic approach to expansion.
While working in press relations she has secured thousands of media placements annually, including CNN, WSJ, New York Times, Conde Nast Traveler, GQ and Esquire - among others. She has helped elevate the SUSHISAMBA brand on a global level, overseeing the company’s largest openings in Las Vegas’ Palazzo Hotel & Casino and both of London’s iconic Covent Garden and Heron Tower locations. Harnessing the power of social media early, she developed hugely successful, industry-acclaimed campaigns, to launch new restaurant concepts SUGARCANE raw bar grill and Duck & Waffle Local.
After several years focusing on marketing & public relations Joanna looked for a new challenge, which she found in full circle brand management. In this unique role working alongside OBM Founder Shimon Bokovza, she upholds the brands' value - while dynamically advancing their presence in key markets. The work is a curated union of her experience in business strategy and creative direction, and with it she has built several new concepts including internationally lauded Duck & Waffle, among London’s first high end 24/7 restaurants.
Today, Joanna manages multi-million dollar marketing budgets and licensing deals, ensuring brand quality and standardization across food, beverage, music, design, digital, community relations, reputation management, and events. She thrives on building successful brand partnerships (Cool Earth, Ritz Carlton HK, Paula Knorr) and conceptualizing groundbreaking campaigns including 2018 Pride Amsterdam in partnership with Vogue, Glamour, Elle and Linda. She oversees the in-house graphic design team and agency talent. Her ability to see the 360° impact of every marketing initiative with passion and poise make her an invaluable member of the global team.
Joanna earned her Bachelor's Degree in Marketing at Georgia State University's School of Business Administration. While studying in Atlanta she fostered her interest in marketing working under a leader in the investment banking world, which later propelled her move north to New York City.
Growing up in Poland, Joanna was inspired by strong women in her life, especially her entrepreneurial grandmother, who perpetuated her drive to achieve top results, and her curious spirit.